The Moodie Report’s new-look Print Edition attracts record readership
Source: ©The Moodie Report
By The Moodie Report News Room
The Moodie Report’s new-look Print Edition, launched this month, has attracted record-breaking digital page views, as well as strengthening its status as the market leader in travel retail print media.
The April issue, featuring a new Economist
-style size and sharp new design, was launched in hard copy format at the IAADFS Duty Free Show of the Americas in Orlando; the digital and iPad-compatible version appeared online and was also e-mailed to our entire 8,000-plus readership of The Moodie Report e-Zine.
The April digital edition enjoyed more openings than any mailing ever in The Moodie Report’s 11-year history. This includes previous print editions, special reports and the weekly Moodie Report e-Zine. Compared to average open rates of previous digital editions, this latest issue was up by +40.9%. Compared to the average open rates across all our digitally mailed titles, the increase was +46.7%.
The advertising page count among the respective trade media titles also underlines The Moodie Report’s leadership status in print.
According to our issue by issue monitor of all trade media titles, The Moodie Report Print Edition for April had 68 pages of advertising (excluding in-house ads), up by +19.3% on the 2012 issue. Among other Orlando show issues, next in volume terms came The Travel Retail Business
with 37.5 ads (-8.5% year-on-year), DFNI
(27 ads, +33.3%), Frontier
(14.5, +7.5%) and Travel Retailer International
(9 ads, -5.5%). These figures are for each title’s main print editions, and exclude supplements.
The Moodie Report Vice Chairman & Editorial Director Dermot Davitt said: “We’re delighted with the reaction to our new-look print title, with reader feedback hugely positive about both the digital version – available in full, editorial and advertising, absolutely free online – and the hard copy version as seen by delegates in Orlando last week.
“Innovation is part of The Moodie Report’s DNA, and in our near 11-year history we have been committed to creativity across our publishing, research and events business. With this redesigned Print Edition we take that commitment a step further.”
As well as a re-design to allow for sharper images and less cluttered page layouts, the April issue also featured a fresh innovation for travel retail industry media: an ‘augmented reality’ element on printed pages.
That means readers of the hard copy edition can view video footage from The Trinity Forum (held in Abu Dhabi in January) by downloading a special app on their phones (available at www.layar.com
) and using it to view selected pages. Find out more by clicking into the Contents section of the issue on this page.
“The Layar technology we used in this issue adds a new dimension to printed magazines and prompted a lot of great reaction in Orlando,” said Davitt. “This is just the beginning. We plan to tap into this technology much more in future issues to add value for our readers and advertisers.”
The forthcoming May Print Edition of The Moodie Report promises to be another blockbuster.
Readers will find unrivalled coverage of the biggest single national market in global duty free, South Korea, through on location reports from The Moodie Report Chairman Martin Moodie and Senior Editor Peter Dowling.
It will include a first-ever travel retail media interview with Lotte Duty Free President Won-Jun Lee, plus an extensive interview with The Shilla Duty Free Executive Vice President Head of Duty Free Division Jason Cha on the company’s booming Chinese business and its expansion on Jeju Island.
We also feature Walkerhill Duty Free, Dongwha Duty Free plus reports from fast-growing Gimpo and Gimhae airports.
From China, we’ll follow up on our reports on China Duty Free Group’s Haitang Bay development on Hainan Island; plus we’ll have a report on the Mission Hills development pioneered by Hainan Provincial Duty Free Co Ltd and partner DFS, as previewed in our April edition.
You’ll also find interviews with King Power Group (Hong Kong), Sky Connection and – following last week’s big news of their contract renewal – with Cathay Pacific and ISG.
There’s plenty more besides, including the latest news and analysis on the core category duty free tenders at Singapore Changi Airport, as well as our on location special on Gebr Heinemann’s new-look Tax Free Shop at Copenhagen Airport.
Our May Print Edition appears at TFWA Asia Pacific in Singapore next month.
For advertising details, contact Mike Sawicki at Mike.Sawicki@TheMoodieReport.com