Jelly Belly Candy Company expands travel retail range
Source: ©The Moodie Report
By Melody Ng, Asia Bureau Chief
Jelly Belly Candy Company has expanded its travel retail line with a collection of new gifts and sharing packs.
The new 150g Jelly Belly Stand-Up Gift Boxes are available in two variants: 50 Assorted Flavours and Jelly Belly Cocktail Classics, which is inspired by signature cocktails from around the globe. This exclusive travel retail package is a gift that “merchandises well” with existing Jelly Belly travel retail products, the company said.
The new 150g Jelly Belly Stand-Up Gift Boxes are available in two variants: 50 Assorted Flavours (left) and Jelly Belly Cocktail Classics (right)
Also new is the Mini Scoop Bin, a miniature candy dispenser for desktops and tables complete with a tiny candy scoop. The bin, presented in a gift box, comes with a 120g 30 Flavour bag of jelly beans to fill the dispenser.
For cupcake fans, the new Jelly Belly Cupcake Candy Dish is a ceramic candy dish to hold a stash of Jelly Belly beans. It is packed in individual boxes and comes with 70g of the 30 Flavour mix.
The successful 290g Fabulous Five Jelly Belly Gift Box gives consumers a selection of the top Jelly Belly jelly bean mixes. The new box now contains the 10 Assorted Flavour mix and Sours Mix along with the popular Citrus Mix, Cocktail Classics and Beanaturals mixes.
The 400g Jelly Belly Clear Pail is filled with the 50 Flavour mix with dedicated travel retail hang tags that are visually appealing for retail displays, according to Jelly Belly.
The new 100g Jelly Belly Bean Tin is filled with customisable pyramid bags. The Tin is a novelty item and retailers can use it for displays and as a collectible keepsake for customers purchasing the item, the company added.
Jelly Belly also offers display units to create “a candy destination” within the store.
Jelly Belly beans are fat-free, gluten-free, dairy-free, gelatine-free, nut-free and certified OU kosher.
(Left) Jelly Belly Mini Scoop Bin, a miniature candy dispenser with a tiny candy scoop; (Right) Jelly Belly Cupcake Candy Dish, a ceramic candy dish that can hold a stash of jelly beans