Travel Retail and Duty Free Business Intelligence    Tuesday 22 July 2014

FRAGRANCES

Thierry Mugler restructures fragrance and fashion divisions

Published: 19/04/13

Source: ©The Moodie Report

By Rebecca Mann, Associate Editor

The Thierry Mugler brand has today confirmed a planned restructuring of the creative leadership of both its fragrance and fashion divisions, thereby setting the stage for a “fully-integrated Mugler brand vision”, as the French house nears its 40th anniversary in fashion.

Thierry Mugler, founder of the brand, who has served as Artistic Director of Thierry Mugler Parfums since 1992, is stepping down from his role to become a Creative Advisor to Joel Palix, President of Clarins Fragrance Group and Director General of Thierry Mugler S.A.S.

Over the past three years, Mugler's fragrances have grown by +50%

“It is not an understatement to say Mr Thierry Mugler is both a legend of fashion and fragrance,” noted Palix. “His body of work has influenced many designers and perfumers worldwide. He has brought extraordinary sensory experiences to millions of women and men across the world.

“[The] Thierry Mugler brand has an undeniably audacious heritage, which means we must always innovate, create something new, daring and special,” he added. “Over the last three years, Mugler Fashion has made a visible and successful comeback while Mugler fragrances have enjoyed a +50% growth in sales with both Angel and Alien now amongst top feminine fragrances worldwide. It is time to unite both activities under one single creative management and turn Mugler into a global and fully integrated luxury brand with a synergetic approach across fashion, accessories and fragrances.”

This latest announcement follows the news that Thierry Mugler S.A.S and Nicola Formichetti have mutually agreed to end their creative partnership. Sébastien Peigné and Romain Kremer, Head Designers of Women’s and Men’s ready-to-wear respectively, and the house, have also parted ways.

Palix concluded: “I would like to thank Sébastien and Romain for their contribution and for their deep respect for the heritage of the house. I wish both of them the very best for the future.”