Travel Retail and Duty Free Business Intelligence    Thursday 24 July 2014

THE FOODIE REPORT

OTG Management unveils new lifestyle concept at LaGuardia Airport

Published: 18/04/13

Source: ©The Moodie Report

By Genevieve Knevitt, Editor, The Foodie Report*

USA. North American travel concessionaire OTG Management has debuted new lifestyle concept SGR at New York LaGuardia Airport.

Located in the Delta terminal, the pop-up boutique offers an array of high-quality confectionery along with a selection of apparel, beauty products, books, jewellery and home décor. OTG said SGR is another step in its dedication to transforming and elevating the consumer experience at airports.

Elevating the consumer experience: SGR was designed to be stylish and fun
"We see travelling as a lifestyle, so with SGR we looked to design a concept that matched that vibe and feeling," said OTG Director of Aura Justin Blatstein. "It had to be welcoming, it had to be stylish and it had to be fun."

SGR offers signature items such as cake bars in flavours including red velvet or cookies and cream, chocolate-covered Oreos covered in sprinkles, strawberry champagne chocolates, lollipops, and marshmallows.

Continuing OTG's focus on providing travellers with an authentic local experience, SGR carries New York brands such as serveware from Fishs Eddy, jewellery by AMT and Bixby bars.

"Our market team had so much fun creating this concept," added OTG Director of Brand Development Kristina Beauchamp. "We brought both iconic favourites and speciality producers together to celebrate an experience all travellers, kids and adults, can enjoy."

From high quality confectionery to home décor: SRG caters for travellers of all ages

*NOTE: The Moodie Report and The Foodie Report's third annual Airport Food & Beverage (FAB) Conference and Awards will be hosted this year by Dubai Airports at Atlantis, The Palm. Click here for more details or email Joanna.Puckett@TheMoodieReport.com

Atlantis, The Palm will host the highly anticipated FAB 2013 Conference and Awards