Travel Retail and Duty Free Business Intelligence    Wednesday 27 May 2015

Retail Promotions

Diageo unveils Johnnie Walker Blue Label boutique at Taoyuan Airport

Source: ©The Moodie Report - 21/05/15

Johnnie Walker has launched its second multi-sensory Blue Label boutique, at Taipei Taoyuan Airport, with a focus on the brand's heritage and craftsmanship.

Malaysia Airports retail campaign generates US$3.8 million in sales

Source: ©The Moodie Report - 19/05/15

MALAYSIA. The 13-week 'Indulge & Relax' campaign, which gave away weekly trips to Bali, garnered close to 45,950 entries and raked in sales of more than RM13.5 million.

Diageo and DFS open Johnnie Walker House at Changi T3

Source: ©The Moodie Report - 18/05/15

SINGAPORE. Diageo Global Travel and DFS partner in the first Johnnie Walker House in Southeast Asia and the seventh worldwide at Changi Airport T3.

Saudi Duty Free Fabulous Dates Festival generates strong sales surge

Source: ©The Moodie Report - 18/05/15

SAUDI ARABIA. A major campaign showcasing Saudi Arabia’s dates industry, including special consumer offers, generated a +33% surge in sales.

Martell continues tricentenary celebrations with Paris CDG pop-up

Source: ©The Moodie Report - 07/05/15

FRANCE. The Cognac house has partnered with Aelia to launch its ‘Art de Vivre’ pop-up at Charles de Gaulle Airport, showcasing four limited-edition blends.

‘Be a Changi Millionaire’ returns for sixth edition with jubilee twist

Source: ©The Moodie Report - 07/05/15

SINGAPORE. To mark Singapore’s 50th year, Changi Airport has partnered with two local designers to offer Singapore-themed instant prizes in its anchor promotion.

J Cortès Cigars hails success of Aelia promotion in Paris airports in March

Source: ©The Moodie Report - 05/05/15

FRANCE. The Belgian cigar company has posted a +37% rise in sales from a month-long promotion with Aelia at Paris Charles de Gaulle and Orly airports.

Desigual's HappyBox concept makes travel retail debut at Larnaca Airport

Source: ©The Moodie Report - 04/05/15

CYPRUS. Desigual has teamed up with CTC-ARI to launch a 45sq m HappyBox pop-up concept at Larnaca Airport, the first in travel retail for the fashion brand.

Hong Kong International celebrates Labour Day with exclusive offers

Source: ©The Moodie Report - 28/04/15

HONG KONG. Hong Kong International Airport is running promotions to celebrate Labour Day and the HAPPY@hongkong Super JETSO campaign.

Desigual blends Spanish style and French flair in Paris CDG pop-ups

Source: ©The Moodie Report - 28/04/15

FRANCE. Desigual has teamed up with Société de Distribution Aéroportuaire to launch four French-themed pop-up stores at Paris Charles de Gaulle Airport.

Mondelez and Heinemann launch farmers market themed activation

Source: ©The Moodie Report - 28/04/15

To promote the new Toblerone Crushed Corn, Mondelez WTR has partnered Heinemann in an exclusive roadshow at Frankfurt, Oslo and Copenhagen airports.

Bahrain Duty Free marks Bahrain Grand Prix with MasterCard promotion

Source: ©The Moodie Report - 26/04/15

BAHRAIN. The month-long F1 'race to win' promotion at Bahrain Duty Free in partnership with MasterCard has already achieved a marked increase in sales.

Arnott’s celebrates 150th year with Ford display at Melbourne Airport

Source: ©The Moodie Report - 23/04/15

One of a historic fleet of cars used by Arnott’s Biscuits since the late 1800s, the restored Ford Model T display also marks the launch of new Tim Tam flavours.

Snow Leopard Vodka targets Asian travel retail with airport promotions

Source: ©The Moodie Report - 22/04/15

Edrington Asia Travel Retail is giving away a hand-woven snow leopard ornament with every purchase of Snow Leopard Vodka at selected Asian airports.

Paris Charles de Gaulle receives ‘Welcome Chinese’ certification

Source: ©The Moodie Report - 20/04/15

FRANCE. Paris Charles de Gaulle Airport has been awarded “Welcome Chinese” certification, in recognition of its efforts to facilitate Chinese travellers’ journeys.

Heinemann Duty Free presents Hennessy Time Barrel promotion

Source: ©The Moodie Report - 16/04/15

Hennessy and Heinemann Duty Free have partnered for a major promotion at Frankfurt and Hamburg airports to mark the Cognac house’s 250th anniversary.

Lanson adds a touch of rose with 2015 Pink Label limited edition

Source: ©The Moodie Report - 16/04/15

The Champagne house has launched the fourth limited edition of its Pink Label bottle, called La Vie en Rose, in a promotion at Charles de Gaulle Airport.

Puig invites passengers to party with 212 VIP Club Edition

Source: ©The Moodie Report - 15/04/15

The first limited-edition line from the 212 VIP Carolina Herrera universe, 212 VIP Club Edition, is being promoted by WDFG at Barcelona and Madrid Airports.

The Body Shop extends and promotes Hemp collection

Source: ©The Moodie Report - 14/04/15

The Body Shop – known for using quirky, edgy ingredients – is showcasing its Hemp collection at a number of leading European airports during March and April.

Qatar Duty Free courts Chinese spend with UnionPay cardholder promotion

Source: ©The Moodie Report - 07/04/15

QATAR. Qatar Duty Free has launched a promotion offering UnionPay cardholders a -10% discount when they shop at Hamad International Airport up till 20 July.

Bacardi GTR brings Craigellachie heritage to life at Taoyuan Airport

Source: ©The Moodie Report - 06/04/15

TAIWAN. The month-long campaign at Taoyuan Airport focuses on the worm-tub process used in the crafting of Craigellachie Speyside single malt Scotch whisky.

be Duty Free marks opening with US$15,000 dream vacation giveaway

Source: ©The Moodie Report - 02/04/15

MALAYSIA. Heinemann Asia Pacific has announced the winner of its ‘Win Your Dream Vacation’ contest, organised to mark the opening of be Duty Free at klia2.

Pernod Ricard India announces winner of Mumbai Duty Free whisky promotion

Source: ©The Moodie Report - 31/03/15

INDIA. Kunal Mehta took home a luxury BMW 320 D Sport Line after a lucky draw ended a promotion of Pernod Ricard's whisky brands at Mumbai Duty Free.

Easter extravaganza at Hong Kong International Airport

Source: ©The Moodie Report - 27/03/15

HONG KONG. Giant M&M’s mascots dressed as security guards, Easter bunnies and musical performances are all part of the Easter shopping celebrations.

The Moodie Report e-Zine Issue 159: A dash of daring in Dublin

Source: ©The Moodie Report - 18/03/15

INTERNATIONAL. In this issue we're on location as ARI opens its first walk-through airport store in Ireland. Plus you'll find the latest edition of The Foodie Report.

Changi and Tourism New Zealand bring Tolkien's Middle-earth to Singapore

Source: ©The Moodie Report - 16/03/15

SINGAPORE. The Naturally New Zealand exhibition features a Hobbit Hole set display and other memorabilia from The Lord of the Rings and The Hobbit films.

The Moodie Report e-Zine Issue 158: Bringing the wow factor to Istanbul

Source: ©The Moodie Report - 11/03/15

INTERNATIONAL. In this issue we speak with iGA Havalimani Isletmesi CEO Mertol Genc about the ambitious plans for retail and other services at New Istanbul Airport.

Heinemann embarks on Arctic Adventure at Norwegian airports

Source: ©The Moodie Report - 05/03/15

NORWAY. Customers at Heinemann's Norwegian Duty Free & Travel Value stores could win a dog sledding trip to Bardu with a leading outdoor activity specialist.

Bénédictine 1868 Gold Medal Limited Edition launches with DFS Changi

Source: ©The Moodie Report - 28/02/15

Commemorating the year Bénédictine won a Gold medal at the 1868 International Exhibition, this new travel retail exclusive made its global premiere at Changi Airport.

Diageo Reserve World Class bar drives sales at Beirut Duty Free

Source: ©The Moodie Report - 26/02/15

The Diageo Reserve World Class pop-up bar at Beirut Rafic Hariri International Airport drove brand awareness and a double-digit sales increase in December.

L’Oréal Luxe Travel Retail Asia Pacific stages Chinese New Year promotion

Source: ©The Moodie Report - 17/02/15

The activation at Hong Kong International Airport spotlights nine L’Oréal brands and features an interactive booth highlighting traditional Chinese handicrafts.

Malaysia Airports concludes KLIA/klia2 Shopping Hunt retail competition

Source: ©The Moodie Report - 17/02/15

MALAYSIA. Organised in collaboration with three local radio stations, the contest rewarded winners with RM17,000 (US$4,700) in vouchers to shop at klia2.

Mouton Cadet marks Year of the Sheep with Heinemann promotions

Source: ©The Moodie Report - 17/02/15

Mouton Cadet is celebrating its link with the Year of the Sheep – ‘mouton’ is sheep in French – with a series of Chinese New Year promotions at Frankfurt and Changi.

Pernod Ricard and Delhi Duty Free team up in shopper giveaways

Source: ©The Moodie Report - 16/02/15

Pernod Ricard's Chivas Regal and Jameson Irish Whiskey brands are offering Delhi Duty Free shoppers the chance to win a luxury watch and a Harley-Davidson.

Le Clos toasts the Year of the Goat with Château Rothschild promotion

Source: ©The Moodie Report - 12/02/15

Le Clos is offering shoppers at Dubai International Airport a chance to win a Château Mouton Rothschild 2000 Jeroboam worth AED42,000 (US$11,400).

Choc Stop and Ferrero Rocher celebrate Chinese New Year at KLIA

Source: ©The Moodie Report - 11/02/15

Choc Stop International is ushering in the Chinese New Year with a promotion for Ferrero Rocher at its 2,500sq ft Satellite store at Kuala Lumpur International Airport.

Heathrow Airport in seasonal drive to capture Chinese consumer spend

Source: ©The Moodie Report - 10/02/15

UK. Heathrow Airport has embarked on a drive with its retail partners to encourage spending among Chinese travellers during the Chinese New Year period.

On location: The Shilla Duty Free officially opens Changi Airport stores

Source: ©The Moodie Report - 10/02/15

SINGAPORE. The Shilla Duty Free marked a major milestone today as it celebrated the official opening of its 19 Cosmetics and Perfumes stores at Changi Airport.

Singapore-based Japanese engineer wins S$1 million at Changi Airport

Source: ©The Moodie Report - 02/02/15

SINGAPORE. Changi Airport Group, which posted over S$2 billion in retail sales in 2014, has announced Seiichiro Oiyama as the fifth winner of ‘Be a Changi Millionaire’.

Dallas/Fort Worth Airport launches health and wellness campaign

Source: ©The Moodie Report - 29/01/15

USA. Dallas/Fort Worth International has launched the ‘Healthy + Happy’ campaign, offering nutritious culinary options and healthy-living amenities to passengers.

Chinese Ambassador opens Qatar Duty Free's Chinese Pavilion

Source: ©The Moodie Report - 28/01/15

QATAR. The 180sq m Chinese pavilion at Hamad International Airport was officially opened today by Chinese Ambassador to Qatar His Excellency Gao Youzhen.

Bacardi partners with DFS in cocktail campaign across key airports

Source: ©The Moodie Report - 23/01/15

Bacardi Global Travel Retail has hailed its ‘Cocktails of the World’ campaign, which ran at Singapore, Los Angeles, Abu Dhabi, Auckland and Hong Kong airports.

Delhi Duty Free drives cross category sales with latest promotion

Source: ©The Moodie Report - 22/01/15

INDIA. A month-long Delhi Duty Free campaign encourages cross category buying by giving customers a gift when they “add beauty to their basket”.

St-Germain makes US travel retail debut with International Shoppes

Source: ©The Moodie Report - 15/01/15

Bacardi Global Travel Retail has launched St-Germain, a French liqueur made from hand-picked elderflower blossoms, with International Shoppes at JFK Terminal 8.

Martell celebrates French ‘Art de Vivre’ with anniversary pop-up at HKIA

Source: ©The Moodie Report - 13/01/15

The pop-up space celebrates Martell’s 300th anniversary by offering travellers a multi-sensory experience through the arts of craftsmanship, gastronomy and tasting.

Qatar Duty Free launches Chinese New Year campaign at Hamad International

Source: ©The Moodie Report - 12/01/15

QATAR. Qatar Duty Free has constructed a Chinese-themed pavilion at Hamad International Airport, offering passengers discount vouchers and special activities.

Pernod Ricard brings Ballantine’s Blending Experience to Paris CDG

Source: ©The Moodie Report - 09/01/15

The interactive activation combines creative technology with a Ballantine’s tasting, giving passengers the opportunity to assume the role of Master Distiller.

Lindt posts sales spike at Kuala Lumpur in seasonal promotion

Source: ©The Moodie Report - 06/01/15

Lindt has teamed up with Chocolate Sales & Supplies to stage a Lindor promotion at Kuala Lumpur International Airport, where sales grew by +180% year on year.

Malaysia Airports offers Bali getaway in latest Indulge & Relax promotion

Source: ©The Moodie Report - 06/01/15

MALAYSIA. Malaysia Airports has launched its ‘Indulge & Relax’ promotion at Kuala Lumpur International Airport and klia2, offering lucky winners a trip to Bali.

Dubai Duty Free offers one-day deal on millionaire and luxury car draws

Source: ©The Moodie Report - 18/12/14

UAE. Dubai Duty Free is marking its 31st anniversary with a special one-day online discount on its popular Millennium Millionaire and Finest Surprise contests.