Travel Retail and Duty Free Business Intelligence    Wednesday 28 January 2015

Retail Promotions

Bacardi partners with DFS in cocktail campaign across key airports

Source: ©The Moodie Report - 23/01/15

Bacardi Global Travel Retail has hailed its ‘Cocktails of the World’ campaign, which ran at Singapore, Los Angeles, Abu Dhabi, Auckland and Hong Kong airports.

Delhi Duty Free drives cross category sales with latest promotion

Source: ©The Moodie Report - 22/01/15

INDIA. A month-long Delhi Duty Free campaign encourages cross category buying by giving customers a gift when they “add beauty to their basket”.

St-Germain makes US travel retail debut with International Shoppes

Source: ©The Moodie Report - 15/01/15

Bacardi Global Travel Retail has launched St-Germain, a French liqueur made from hand-picked elderflower blossoms, with International Shoppes at JFK Terminal 8.

Martell celebrates French ‘Art de Vivre’ with anniversary pop-up at HKIA

Source: ©The Moodie Report - 13/01/15

The pop-up space celebrates Martell’s 300th anniversary by offering travellers a multi-sensory experience through the arts of craftsmanship, gastronomy and tasting.

Qatar Duty Free launches Chinese New Year campaign at Hamad International

Source: ©The Moodie Report - 12/01/15

QATAR. Qatar Duty Free has constructed a Chinese-themed pavilion at Hamad International Airport, offering passengers discount vouchers and special activities.

Pernod Ricard brings Ballantine’s Blending Experience to Paris CDG

Source: ©The Moodie Report - 09/01/15

The interactive activation combines creative technology with a Ballantine’s tasting, giving passengers the opportunity to assume the role of Master Distiller.

Lindt posts sales spike at Kuala Lumpur in seasonal promotion

Source: ©The Moodie Report - 06/01/15

Lindt has teamed up with Chocolate Sales & Supplies to stage a Lindor promotion at Kuala Lumpur International Airport, where sales grew by +180% year on year.

Malaysia Airports offers Bali getaway in latest Indulge & Relax promotion

Source: ©The Moodie Report - 06/01/15

MALAYSIA. Malaysia Airports has launched its ‘Indulge & Relax’ promotion at Kuala Lumpur International Airport and klia2, offering lucky winners a trip to Bali.

Dubai Duty Free offers one-day deal on millionaire and luxury car draws

Source: ©The Moodie Report - 18/12/14

UAE. Dubai Duty Free is marking its 31st anniversary with a special one-day online discount on its popular Millennium Millionaire and Finest Surprise contests.

Aéroports de Paris spreads Christmas cheer with festive campaign

Source: ©The Moodie Report - 15/12/14

FRANCE. Aéroports de Paris is celebrating the festive period with a number of themed initiatives, at both Paris Charles de Gaulle and Paris Orly airports.

Dubai Duty Free prepares to mark 31st anniversary with three days of discounts

Source: ©The Moodie Report - 15/12/14

UAE. Dubai Duty Free is to mark its 31st anniversary with a -25% discount on a wide range of merchandise for three days from 18-20 December.

Delhi Duty Free launches Joy of Giving campaign at Delhi Terminal 3

Source: ©The Moodie Report - 10/12/14

INDIA. Delhi Duty Free has launched a month-long campaign, The Joy of Giving, at Indira Gandhi International Airport T3, with over 100 products on promotion.

Champagne Lanson promotes gift sets to Zürich Airport travellers

Source: ©The Moodie Report - 09/12/14

Passengers travelling through Zürich Airport from 2 to 29 December can purchase one of two Champagne Lanson gift sets promoting its Extra Age cuvée.

Safilo partners Hainan Duty Free and DFS in Gucci sunglasses promotion

Source: ©The Moodie Report - 08/12/14

The high-profile pop-up promotion at Haikou Meilan International Airport utilises strong advertising imagery featuring actors Li Bing Bing and James Franco.

The hunt is on for Geek E. Duck Hidden Bucks at San José Airport

Source: ©The Moodie Report - 08/12/14

USA. A new holiday campaign is encouraging travellers to find yellow rubber ducks hidden all over the Silicon Valley airport for a range of discounts and prizes.

DFS Group unveils sixth Masters of Time exhibition in Macau

Source: ©The Moodie Report - 06/12/14

MACAU. DFS this weekend launched its sixth annual Masters of Time, an event that it claims to be the world’s largest retail exhibition of fine watches.

Villars celebrates Christmas at Geneva with 12kg chocolate giveaway

Source: ©The Moodie Report - 03/12/14

The Swiss chocolatier has launched a Christmas promotion at Geneva Airport offering passengers the opportunity to win a year’s supply of Villars chocolate.

YSL Beauté partners with Google Glass for airport make-over event

Source: ©The Moodie Report - 02/12/14

Yves Saint Laurent Beauté embarks on new digital drive via two-week Google Glass initiative at Paris Charles de Gaulle Terminal 2 S3.

Zürich Airport opens airside stores to non-passengers for Christmas

Source: ©The Moodie Report - 28/11/14

SWITZERLAND. In what may be a world first, Zürich Airport is opening its Airside Center to non-travellers in the lead-up to the Christmas festive period.

Chloé fragrance sales rise thanks to Coty hot air balloon event

Source: ©The Moodie Report - 27/11/14

Coty has created an eye-catching balloon animation, to support its Chloé fragrance portfolio. It follows on from the brand’s ferris wheel and snow globe events.

Mondelez WTR invites Dubai Duty Free customers to ‘Say It With Chocolate’

Source: ©The Moodie Report - 24/11/14

The multi-site promotion supports the launch of Cadbury’s new tablet range and features exclusive Dubai destination sleeves and a Cadbury ‘Chunk’ photo wall.

Cochin Duty Free to give away three Nissan cars in Chivas promotion

Source: ©The Moodie Report - 19/11/14

INDIA. Cochin Duty Free, in partnership with Pernod Ricard, is offering customers the chance to win a Nissan car in a Chivas promotion that runs until January 2015.

Muscat Duty Free marks Oman’s National Day with in-store events

Source: ©The Moodie Report - 19/11/14

OMAN. Muscat Duty Free recently celebrated Oman’s 44th National Day with a series of in-store events and entertainment for travellers.

Delhi Duty Free announces sixth monthly winner for BMW X1 promotion

Source: ©The Moodie Report - 18/11/14

INDIA. Krishna Sood is the latest winner of Delhi Duty Free's BMW X1 promotion, which began in May 2014 and has produced six monthly winners so far.

Border operator Duty Free City hosts Grand Opening in San Ysidro

Source: ©The Moodie Report - 14/11/14

USA. The retailer hosted a day of promotions and activities at its 14,000sq ft debut location serving the border crossing between the US and Mexico.

Changi transforms into Disney-themed winter wonderland this Christmas

Source: ©The Moodie Report - 14/11/14

SINGAPORE. Changi Airport visitors will have the opportunity to be fully immersed in Disney-themed activities, from 14 November to 5 January 2015.

Puig and Gebr Heinemann hail Paco Rabanne's The Factory animation

Source: ©The Moodie Report - 07/11/14

Puig and Heinemann have created a new, exclusive multiline animation called ‘The Factory’, to support and promote Paco Rabanne's fragrance portfolio.

Champagne Laurent-Perrier returns to Cannes with new travel retail exclusive

Source: ©The Moodie Report - 23/10/14

This month the Champagne house returns to the TFWA World Exhibition and launches a pop-up store at Charles de Gaulle Airport with Buy Paris Duty Free.

Airport promotions are missing the mark, new consumer research shows

Source: ©The Moodie Report - 20/10/14

INTERNATIONAL ICLP has revealed new research highlighting the opportunity in providing tailored and targeted communication of retail promotions.

Nuance supports Estée Lauder’s Breast Cancer Awareness Campaign

Source: ©The Moodie Report - 20/10/14

INTERNATIONAL. Nuance has teamed up with The Estée Lauder Companies to support the group’s high-profile Breast Cancer Awareness (BCA) Campaign.

Yves Saint Laurent showcases Or Rouge and Kiss & Blush

Source: ©The Moodie Report - 17/10/14

Yves Saint Laurent staged a number of animations in Asia earlier this summer, to promote its latest skincare launch, and new dual-function make-up product.

Pernod Ricard turns travellers into polo players with Royal Salute activation

Source: ©The Moodie Report - 15/10/14

Pernod Ricard Asia Travel Retail's latest Royal Salute promotion includes a pop-up store and social media campaign celebrating the brand's link with polo.

Aurora World hails success of YooHoo promotion with Britanny Ferries

Source: ©The Moodie Report - 08/10/14

The "YooHoo Days" promotion on Brittany Ferries included a GWP offer and featured life-size versions of Aurora’s YooHoo toys to entertain young passengers.

Giorgio Armani strengthens Sì portfolio with Eau de Parfum Intense

Source: ©The Moodie Report - 08/10/14

Giorgio Armani Parfums has extended its new flagship feminine fragrance Sì (which means ‘yes’ in Italian) with a new version, called Sì Eau de Parfum Intense.

Lady Million Eau My Gold! fragrance sparkles in travel retail

Source: ©The Moodie Report - 07/10/14

Puig has hailed the success of its new Paco Rabanne feminine fragrance Lady Million Eau My Gold!, which was introduced to the travel retail channel in June.

Stoli and Favarger launch exclusive cross-brand promotion at Zurich Airport

Source: ©The Moodie Report - 07/10/14

The activation - the biggest for Stoli with The Nuance Group - encouraged travellers to experience the synergy between Stoli Chocolat Razberi and Favarger chocolates.

Heinemann drives Hendrick’s G.O.S.H. activations at Berlin and Copenhagen

Source: ©The Moodie Report - 03/10/14

Gebr Heinemann has launched a series of promotions centred on the Hendrick’s Gin Oscillating Sensory Helmet (G.O.S.H) at Copenhagen and Berlin Schönefeld.

Xi’an Xianyang International Airport hosts National Music & Culture Week

Source: ©The Moodie Report - 01/10/14

CHINA. The event coinciding with the Golden Week holiday period comprises daily cultural performances and promotions from airport tenants.

Ever Rich launches Aberfeldy Highland Single Malt Scotch Whisky in Asia first

Source: ©The Moodie Report - 29/09/14

Ever Rich Duty Free is the first retailer in Asian travel retail to launch Bacardi Global Travel Retail’s new Aberfeldy Highland Single Malt Scotch Whisky in Taipei.

Istanbul Sabiha Gökçen activation drives KitKat sales surge for Nestlé ITR

Source: ©The Moodie Report - 25/09/14

Nestlé International Travel Retail has reported a triple-digit increase in sales of KitKat during a recent activation with Setur at Istanbul Sabiha Gökçen Airport.

Frankfurt Airport hosts four-week long Oktoberfest campaign

Source: ©The Moodie Report - 24/09/14

GERMANY. Frankfurt Airport is celebrating the annual Oktoberfest beer festival with its own four-week campaign, in partnership with key tenants.

Hermès Parfums showcases portfolio with pop-up shop at Schiphol Airport

Source: ©The Moodie Report - 24/09/14

Hermès Parfums has installed a pop-up shop at Amsterdam Schiphol Airport, in partnership with Kappé and Schiphol Media, from 1-30 September.

Mellow yellow: L’Occitane brings the south of France to Norway

Source: ©The Moodie Report - 22/09/14

L’Occitane’s yellow well-being truck is bringing a touch of Provence to Oslo Gardermoen Airport this September, in partnership with Gebr Heinemann.

Tairo showcases Roger & Gallet portfolio in the Caribbean

Source: ©The Moodie Report - 22/09/14

Distributor Tairo International promoted Roger & Gallet’s fragrance and body collections earlier this year via impactful animations and in-store sensorial events.

DFS welcomes football star David Beckham in Haig Club launch at Changi

Source: ©The Moodie Report - 16/09/14

David Beckham makes a special appearance at DFS’s Changi Airport store to mark the launch of Diageo’s new single grain Scotch whisky brand Haig Club.

Duc d’O offers Cochin Duty Free customers the chance to win gold coins

Source: ©The Moodie Report - 16/09/14

Aldeasa-Alpha Kreol India has launched a Duc d’O promotion offering Cochin Duty Free customers the chance to win gold coins when they purchase the brand.

Beauté Prestige International introduces new Narciso feminine fragrance

Source: ©The Moodie Report - 15/09/14

BPl has unveiled a new feminine fragrance from designer Narciso Rodriguez, called simply Narciso. The launch is being promoted by DDF throughout September.

Mondelez and WDFG channel Sense of Place with bespoke Cadbury sleeves

Source: ©The Moodie Report - 15/09/14

Mondelez WTR and World Duty Free Group have launched Cadbury's travel retail exclusive tablet range with ‘Greetings from London’ sleeves at Heathrow T2.

Laying down the Law according to Johnnie Walker Blue Label

Source: ©The Moodie Report - 11/09/14

Diageo Global Travel unveils a series of promotional activities to showcase the Johnnie Walker Blue Label short film The Gentleman's Wager, starring Jude Law.

Jack Daniel’s No. 27 Gold makes golden debut in Europe through Heinemann

Source: ©The Moodie Report - 10/09/14

Jack Daniel’s No. 27 Gold Tennessee Whiskey has been launched at Frankfurt Airport with Heinemann Duty Free, initially as an exclusive for the European region.