Travel Retail and Duty Free Business Intelligence    Friday 25 July 2014

Retail Promotions

Giorgio Armani harnesses digital delights for Acqua di Giò

Source: ©The Moodie Report - 25/07/14

In June Giorgio Armani promoted its Acqua di Giò and Acqua di Gioia fragrances in selected European airports with two innovative digital events.

Nestlé Kit Kat promotion boosts sales at Amsterdam Airport Schiphol

Source: ©The Moodie Report - 24/07/14

The Branded Headphones activation is part of Nestlé International Travel Retail’s global summer campaign in selected airports in Europe, Asia and Latin America.

Biotherm Homme scores in Lisbon with football-themed animation

Source: ©The Moodie Report - 23/07/14

In May and June, L'Oréal's Biotherm Homme brand took full advantage of FIFA World Cup Fever, by installing a soccer animation at Lisbon Airport.

Jim Beam partners Delhi Duty Free in exclusive Bachelor Pad promotion

Source: ©The Moodie Report - 22/07/14

Delhi Duty Free customers are being offered the chance to create the "ultimate bachelor pad" in an exclusive Jim Beam promotion that will run until end July.

Mars ITR launches colourful M&M's Watch promotion for summer

Source: ©The Moodie Report - 22/07/14

The new summer promotion, supported by a US$1,000 prize incentive for shop floor staff, features a colourful M&M's watch as a GWP offer for customers.

CTC-ARI boosts Larnaka Airport retail offering with new pop-up stores

Source: ©The Moodie Report - 18/07/14

CYPRUS. CTC-ARI has enhanced its existing retail offering at Larnaka International Airport with two new pop-up stores for Ray-Ban and Lacoste.

DFS campaign wins prestigious visual merchandising award

Source: ©The Moodie Report - 18/07/14

HONG KONG. The Asia Unfolds seasonal campaign has taken the Grand Prize in VMSD magazine’s 2014 International Visual Competition.

Lalique set to sparkle at Heathrow with World Duty Free Group

Source: ©The Moodie Report - 17/07/14

Luxury crystal house Lalique is once again partnering with World Duty Free Group to create a pop-up boutique at Heathrow Airport T5, from 23 July to 5 August.

Frankfurt Airport aims to build footfall with sports car promotion

Source: ©The Moodie Report - 11/07/14

GERMANY. Frankfurt Airport and Heinemann Duty Free are aiming to drive footfall and raise awareness of the retail offer with a sports car promotion.

Havana Club's Mojito Embassy summer tour kicks off at Munich Airport

Source: ©The Moodie Report - 11/07/14

Pernod Ricard Travel Retail Europe has launched a promotion for its leading Cuban rum brand at Munich Airport with a celebration of International Mojito Day.

Martini celebrates racing heritage with Frankfurt Airport summer promotion

Source: ©The Moodie Report - 09/07/14

The F1 racing-themed summer activation, in partnership with Heinemann Duty Free, is timed to dovetail with the peak of interest in the F1 season in Europe.

Malaysia Airports unveils winner of klia2 virtual mall contest

Source: ©The Moodie Report - 02/07/14

MALAYSIA. Passenger Soh Yien Yee claimed RM25,000 (US$7,740) in shopping vouchers as the winner of the ‘What’s in Your Bag’ contest at klia2.

Mondelez drives confectionery footfall at Frankfurt Airport with Toblerone

Source: ©The Moodie Report - 01/07/14

Mondelez WTR has reported increased spend and footfall through an interactive Toblerone promotion in partnership with Heinemann Duty Free at Frankfurt Airport.

Campari shakes up European airports with Aperol summer campaign

Source: ©The Moodie Report - 30/06/14

Campari Global Travel Retail has launched a summer promotion for its Italian aperitif brand Aperol at Zurich Airport, with a focus on the brand’s Aperol Spritz cocktail.

Nuance partners with Hugo Boss in World Cup-themed campaign

Source: ©The Moodie Report - 25/06/14

The Nuance Group has teamed up with P&G Prestige to launch a series of promotions for Hugo Boss Parfums in celebration of the 2014 FIFA World Cup.

Hendrick’s Gin and DFS open vintage hair salon at Changi Airport

Source: ©The Moodie Report - 24/06/14

Hendrick's Gin has partnered DFS to open a Gin Oscillating Sensory Helmet (GOSH) vintage hair salon at Changi Airport in a two-month promotion until the end of June.

Yves Saint Laurent installs Make-Up Studio in Gatwick South

Source: ©The Moodie Report - 24/06/14

From 23 May until 27 June, Yves Saint Laurent is hosting a make-up animation at London Gatwick Airport South Terminal, in partnership with World Duty Free Group.

Amsterdam Airport Schiphol and L’Oréal team up for ‘Trinity’ campaign

Source: ©The Moodie Report - 19/06/14

Schiphol Group has hailed what it calls "Trinity thinking", as it partners with L’Oréal Men Expert, Kappé and Schiphol Media for a football-themed campaign.

Angry Birds take flight with Heinemann Duty Free Oslo and Fazer

Source: ©The Moodie Report - 19/06/14

NORWAY. Tweets and retweets as a highly successful Angry Birds promotion is repeated for the third consecutive summer by Fazer and Heinemann Duty Free Oslo.

Gibbston Valley wines pop up in Queenstown thanks to LS travel retail

Source: ©The Moodie Report - 17/06/14

NEW ZEALAND. "The Gibbston Valley Winery pop-up store goes to the heart of the industry’s ‘Trinity’ ideal," says LS travel retail Pacific.

Malaysia Airports launches klia2 virtual mall promotional contest

Source: ©The Moodie Report - 17/06/14

MALAYSIA. To mark the opening of klia2, Malaysia Airports is inviting shoppers to indulge in some retail therapy in an online contest called ‘What’s in Your Bag’.

WDFG and Coty Prestige launch Daisy Dream Capsule competition

Source: ©The Moodie Report - 16/06/14

To celebrate the launch of the new Daisy Dream Marc Jacobs fragrance, World Duty Free Group and Coty have launched an in-store Dream Capsule competition.

Butlers Chocolates partners Dubai Duty Free in limited edition launch

Source: ©The Moodie Report - 15/06/14

Butlers Fruit Truffles, the first of a new range of chocolate boxes from the Irish chocolatier, will be available exclusively at Dubai Duty Free outlets in July 2014.

Dubai Duty Free spotlights Lindt Caramel Tube in exclusive launch

Source: ©The Moodie Report - 15/06/14

Dubai Duty Free is the first travel retailer in the world to launch Lindt's 250g Lindor Caramel Tube, now available exclusively at its duty free stores until 31 December.

Changi aims to enhance passenger experience with World Cup telecast

Source: ©The Moodie Report - 13/06/14

SINGAPORE. Football fans travelling through Singapore Changi Airport during the Football World Cup can view live screenings across all three terminals.

Bombay Amber makes Australian debut with Nuance at Sydney Airport

Source: ©The Moodie Report - 11/06/14

Bacardi Global Travel Retail has partnered Nuance to mark the launch of Bombay Amber, a super-premium extension of Bombay Sapphire, at Sydney Airport.

Żubrówka launches sampling programme in European airports

Source: ©The Moodie Report - 09/06/14

The Polish bison grass vodka has launched a promotion in Nuance's European airport stores focusing on Lisbon, Geneva, Zurich, Malta and Antalya.

Bahrain Duty Free promotion to give away US$100,000 in prizes

Source: ©The Moodie Report - 09/06/14

BAHRAIN. The 'Dream Castle' campaign will run for four months at the travel retailer's stores at Bahrain International Airport's Departure and Arrival halls.

Stoli sees +350% sales increase with Heinemann Duty Free in first quarter

Source: ©The Moodie Report - 09/06/14

Promotions in Heinemann’s German airport stores supporting the launch of Stoli Night Edition have driven sales across the Stoli portfolio by +350% in 1Q 2014.

DFS unveils luxury Spring/Summer 2014 sale across 26 locations

Source: ©The Moodie Report - 05/06/14

INTERNATIONAL. The luxury travel retailer is offering up to -50% off on bags, accessories, fashion and shoes at 26 locations worldwide until mid-July.

Bacardi Global Travel Retail launches B&B by Bénédictine at Changi Airport

Source: ©The Moodie Report - 04/06/14

Bacardi Global Travel Retail teamed up with DFS to launch B&B by Bénédictine at Changi Airport in a promotion over the Mother’s Day season last month.

Bacardi and WDFG in high-profile activation for relaunch of Aberfeldy

Source: ©The Moodie Report - 03/06/14

Bacardi Global Travel Retail is running a major promotion with World Duty Free Group as the first activation in the global relaunch of Aberfeldy Highland single malt.

Heineken Global Duty Free launches limited editions for latest campaign

Source: ©The Moodie Report - 29/05/14

Heineken has marked its latest global campaign, ‘Cities of the World’, with the launch of a series of limited edition bottles, which will also appear in duty free.

Pernod Ricard brings Formula 1 GH Mumm Champagne to travel retail

Source: ©The Moodie Report - 29/05/14

Pernod Ricard Travel Retail showcases its Formula 1 Limited Edition Cordon Rouge bottle at Scandlines Bordershop with an innovative animation.

Mondelez and WDFG promotion drives Toblerone sales up +50% in Madrid

Source: ©The Moodie Report - 28/05/14

The Toblerone pop-up at Madrid Barajas Airport Terminal 4 has driven up sales of the brand and the overall confectionery category.

Malaysia Airports gives away RM1 million and seven-city shopping trip

Source: ©The Moodie Report - 23/05/14

MALAYSIA. Donald Chung from Kuching, Malaysia, has emerged as the grand prize winner in Malaysia Airports’ Indulge Till You Fly 2013-2014 Campaign.

Pernod Ricard and WDFG get the party started for Gatwick travellers

Source: ©The Moodie Report - 23/05/14

Unveiled earlier this week and running until 10 June, the Malibu Beach Party promotion aims to raise consumers' awareness of Malibu Black.

Bacardi GTR ‘re-imagines’ Bombay Sapphire with a Spanish twist

Source: ©The Moodie Report - 22/05/14

The Bombay Sapphire activation at Málaga Airport recreates the bar experience in-store, with bartenders offering a twist on the Bombay Sapphire Ultimate Gin & Tonic.

Danzka Vodka cruises into Copenhagen with Gebr Heinemann

Source: ©The Moodie Report - 21/05/14

The Waldemar Behn brand has launched a month-long cocktail promotion and Facebook contest at the Gebr Heinemann Tax Free Shop in Copenhagen Airport.

Lotte Duty Free releases star-studded music video for 2014 campaign

Source: ©The Moodie Report - 21/05/14

SOUTH KOREA. Lotte Duty Free releases version two of its ‘You're So Beautiful’ music video, inviting consumers on a “dream journey” with top Korean stars.

Stoli rides on Moscow Mule revival with launch of Stoli Ginger Beer

Source: ©The Moodie Report - 21/05/14

Stoli Ginger Beer is said to be the first mixer created specifically for the Moscow Mule cocktail, which uses vodka, ginger beer and lime, served in a copper mug.

Champagne Mumm pops up at Nice Airport for Monaco Grand Prix

Source: ©The Moodie Report - 19/05/14

Pernod Ricard Travel Retail partners with Aelia Duty Free at Nice Côte d'Azur to launch a pop-up space for Champagne Mumm in time for the Monaco Grand Prix.

Delhi Duty Free launches luxury car draw for international travellers

Source: ©The Moodie Report - 15/05/14

INDIA. The retailer is giving away a BMW X1 every month along with Delhi Daredevils cricket team merchandise to winning ticket holders as part of a year-long promotion.

Getting Airbourne in Hong Kong with Luxottica and DFS

Source: ©The Moodie Report - 13/05/14

HONG KONG. In its biggest promotional investment in Asia, Luxottica Travel Retail has partnered with DFS in a racing-themed digital activation at Hong Kong Airport.

Diageo brings multi-sensory Johnnie Walker Blue boutique to Paris CDG

Source: ©The Moodie Report - 12/05/14

Diageo Global Travel and Middle East has opened up a pop-up boutique at Paris Charles de Gaulle Airport that will be rolled out to airport locations worldwide.

Chivas 18 rolls out experiential campaign in Asia travel retail

Source: ©The Moodie Report - 09/05/14

The ‘Every Taste a New Experience’ campaign, launched in airports across Asia since the start of 2014, includes elements of digital and sensory engagement.

L’Oréal celebrates Pulkovo opening with deluxe Flowerbomb editions

Source: ©The Moodie Report - 08/05/14

Two upscale limited-edition versions of Viktor & Rolf’s Flowerbomb feminine fragrance are available exclusively at the St Petersburg location.

L’Oréal Travel Retail sweetens airport experience with Bonbon events

Source: ©The Moodie Report - 01/05/14

The new feminine fragrance from Viktor & Rolf is being showcased at a number of airport locations within the Europe, Middle East & Africa travel retail region.

Rémy Cointreau launches ‘Fly Me To…’ promotion at Asia hub airports

Source: ©The Moodie Report - 23/04/14

The promotion with DFS launches at Changi and Hong Kong International, inviting travellers to try cocktails based on Rémy Cointreau's portfolio.

Heinemann spotlights premium Mouton Cadet range in Changi

Source: ©The Moodie Report - 13/04/14

Baron Philippe de Rothschild and Heinemann Asia Pacific have launched a promotion highlighting the Reserve Mouton Cadet range at Singapore Changi Airport.